Online Travel Agency website

Farvater.travel is an online travel agency in Ukraine. You can buy all-inclusive trip to any country with 5 clicks online

Global website redesign, CRO
Steps & Tools
Research, prototyping, usability testing, design. Figma, Analytics, Data Studio, Hotjar
Time Scale
5 months
Completion date of project
August 2020
We did the main form interface as simple as possible. If we could delete at least one detail from the form, we would do that
First screen
We showed all the tour operators available on the website
Mini card of the hotel is compact but with the full information needed
Hotels page
Filters are always important in digital products. We tried to design filters that would help users to find the best options easily
We put helpful blocks through the hotels page so users can understand their opportunities on the service. And we did it with the cute illustrations
Reasons to believe
If you need to find a hotel within exact location, you can do it just on the map
You can add different options to  favorites. Then you will see the list with the prices and dates you could share to your friend
You will find all the details of the trip here. Departure, hotel and room information and lots of stuff including even weather on your dates
Trip page
In most cases, users select the hotel after they watch gallery and reviews. That’s why we combine this to thing into one
Gallery with reviews
Within the trip page, you can see different options with the prices of the trip with different meal types or with the different room types
Accommodation options
Price calendar will help you to compare prices at different dates or with the different trip duration
Price calendar
You can see reviews from the tourists at the trip page from different websites in one place
Want cheaper? We will keep an eye on prices and will notify you if they change
Follow the price
We tried to do the checkout page as simple and clean as it is possible. Still, you need to fill in all the data including your passport info
It is profitable for everybody to invite a friend. Either for you, your friend, and the website
Invite a friend
In the end of each page of the website, you could find the Telegram banner. It is created for the people who are not ready to buy a trip right now. But with the help of it we organically convert website traffic to the Telegram channel subscribers
Telegram banner
You can see all of the information about the cancellation policy just in one click
Cancellation policy
Personal data, passport information for not to repeat to input it each time, my orders, bonuses etc
Personal account
With the help of MasterCard, you will receive 3% cashback on your card. We put this information to all of the pages of the website and created an instant page with all of the information about it
We put all of the additional information such as different documents to one page
Additional info
All of the contact information with the map and the 24/7 working hours message are on one single page
And all of the frequently asked questions we collected to one place
Design Director
Dima Kiselev

Konstantin Polishuk
Nadezhda Grabchak
Andrey Kravchenko
Sergey Misnikas
Anna Nechepurenko
Alexandr Deriy