UniverPl
Product design
POLISH UNIVERSITIES CONSULTING AGENCY
Task
We've got a task to completely reorginize product structure: to redesign existing site and to develop marketing strategy for 3 main products of the company
Challenges
3 words: Opennes, Conversion, Сredibility
- Make site understandable and convinient for everyone
- Enhance client flow
- Inspire confidence from the first second of presence on site
Solution
We`ve developed a convenient interface, accessible for everyone supported by strong key phrases, useful filters and sortings, CTA buttons and elements of confidence
Research
Usability survey
Text prototype
New site text prototype

interviewees think old site is common

73%
35%
interviewees think old site structure is unconvenient
50%
interviewees can`t find information they need on old site
38%
interviewees think service cost info is insufficient and can be more exhaustive

Old site usability survey
Research results
Invented strong key phrases
Developed convenient and smooth interface
Compact contact button
Implemented link to Facebook profiles in client reviews
Created slide show of real UniverPl company clients
According to researches and it`s results, out team:
Tested usability of site on potential clients
Site restructuring leaded us to more convenient site architecture (user flow) and as time has shown it provided smooth and comprehensible navigation for users
Web site architecture
Wireframes
Design visualization
First page - perfect first impression
Product design: 4 main products
Mobile version
University search filter
University card
Courses page
About us
User-friendly features
Service cost table
Logo redesign
Confidence pages
Videos from national TV news about Education in Poland
Mobile interface
Smooth experience and fast feedback
Perfect structure
Convenient navigation
Fast access to all pages
KISELEV TEAM
Design Director
Designer
Anna Nechepurenko
Designer
Anastasiia Rishko
Designer
Sergei Misnikas
Dima Kiselev